Clients often ask us whether email marketing is dead. With billions of emails flooding inboxes around the globe daily, is anyone still paying attention? The answer isn’t a simple yes or no.
As a business owner, you’ve likely heard that email marketing delivers the highest return on investment (ROI) compared to other marketing channels. Experts and data show that for every $1 spent, email returns between $36 and $42, but that isn’t the entire story.
How to Achieve Email Marketing Success
An effective email marketing campaign depends on the ability to develop and implement a strategy tied to measurable goals. Today’s business owners can simplify email with online tools to plan, send, and track messages.
Email offers an affordable method to reach your target audience, especially for small businesses on a tight budget. However, understanding how to reach your audience and what to communicate takes effort and experience. While email works when intentionally executed, it also requires time, clear communication, and a strategic approach.
Define Goals – Evaluate your purpose for each communication. Are you rebranding, launching a new product, or promoting a special offer? Be intentional with each message.
Understand Your Target Audience – Create lists to target the right segments of your audience with messages designed to cultivate results.
Stick to Your Brand Voice – People receive tons of emails each day. Make sure they know when it’s from you with a consistent brand voice across channels.
Include Quality Content – What you say matters. Craft clear and direct messaging that drives action.
State a Clear Call to Action – Don’t confuse your audience with multiple calls to action (CTA), and don’t leave out the CTA. Give your audience the next step with clear directions.
Delegate to a Trusted Marketing Partner – You don’t have to DIY email. Work with a small business marketing expert, like Say Yes. We have the technology and tools in place to produce results.
Track Your Outcomes with Reliable Data – The best email tools include data analytics. Use the information to determine how to optimize your email strategy.
How to Measure Email Marketing Effectiveness
Data analytics gives you the necessary information to track and adjust your email marketing strategy. Email offers versatility and agility to test different approaches, including segmented lists, messages, special offers, and delivery times.
The standard metrics for email reporting include:
Delivery Rates
Open Rates
Click-Through Rates
Conversion Rate
For our clients, we provide regular reporting and manage your customized email marketing strategy.
Email Marketing That Works for You
Say Yes Business Solutions takes the guesswork out of email marketing. Working with small businesses means finding cost-effective marketing solutions that produce results. For many small businesses, email opens the door to reach a targeted audience at an affordable cost.
We tailor each marketing plan to fit your goals and budget. Contact us today to learn more about how to put email marketing to work for your business.